Today I am wearing a quicksilver sweater. Underneath i am wearing a white t-shirt with the batman logo on it; i paid 5 dollars for it at wal-mart (christopher nolan did not recieve a penny, but some labourer in china did recieve half a penny for the shirt.) I am wearing Kenneth Cole Shoes and banana Republic jeans.
Today i am also wearing a MEC down vest. People that shop at MEC, feel they are escaping the spectacle because its a co-op not a corporation. They don't use slave labour in china, but rather use fairly paid labour in china. The style of the clothes is unique,and has a certain style of its own.
But how do we escape style. If I hand in my Banana republic jeans, for hemp MEC pants, i still am supporting a style. I'm still buying into an ideal that brands me to a certain group of people that buy clothes at a certain place. The hippies were the biggest stylists of this century. They all bought into tie die shirts and Rastafarian beanies.
My solution: burn all my clothes in a fire, and go to Fanny's Fabric and make my own clothes. But then do i become a walking advertisement for Fanny's Fabrics? "hey Barry, where did you get that shirt?" "I didn't buy it, i made it"
But there hasn't been an escape from style. The person that tries to escape style, ends up being an unconcscious marionette for style. Is it better to be a conscious marionette or an uncionscious marionette?
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Yo I'm still not able to post, try inviting krenz69@hotmail.com again
Style should not be the main issue at hand here in my opinion. I feel that style is always going to a part of human society. Sure we could all agree to wear a uniform of some sort, but what would the style of the uniform be. Style is defined as: a distinctive appearance, typically determined by the principles according to which something is designed. If we make our own clothes, then yes, a normative style would protrude through the subconscious and manifest itself in the conscious reality. Furthermore, a style has nothing to do with a brand name, or how things are made and supplied to the people (whether considered fair or not). The denim fad, for example, has been around since the 18th century. It was first worn by laborers because of the durability and strength of the material. A pair of home-made jeans have the same qualities that a pair of Banana Republic jeans would have: comfort, durability, and an aesthetic quality. However, the idea that a pair of jeans from Banana Republic are better is because the name Banana Republic is advertised through the various media outlets. It is just an illusion. We have been led to believe that we need to buy the brand name stuff because we are led to believe that it is of a better quality when, in all actuality, it is just not true. The jeans are made over seas for a minimum cost to the designer and then branded by the spectacle supporter and sold to the people at a ridiculous cost. This is hurting the people of the local population. Think of all the employment that could contribute to the local economy, and future city economies, if we turned the local fabric store into a Canadian fabric store. Material farmed by Canadians and made by Canadians for Canadians. Style is a thing that will always be, due to the way people want to feel in their clothes - comfortable. However, we are only hurting ourselves by buying into the spectacle of brand name fashion. Fashion can be defined as: characteristic or habitual practice. Wearing clothes itself is a fashion. How we go about buying clothes has its own fashion. We need to create a more practical, sustainable, and utilitarian fashion that benefits the community. This must be applied to not only clothing, but all aspects of consuming if we are to truly flourish as human beings and reach our full potential on this planet.
The solution is simple. All men should dress like James Dean, all women should wear catholic school girl outfits.
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